Your role
Lloyds Bank is looking to hire a Lead Marketing and Communications! The purpose of this role is to lead the Marketing Communications Team by shaping and executing the marketing and communications strategy for our three business lines (Mortgages, Savings and Lending) and channels. You will work in close cooperation with the Head of Marketing & Business Development and supporting the team as a direct line manager. The Manager Marketing Communications uses insight and expertise to develop and deliver marketing initiatives through managing the team of professionals and operates as a subject matter expert. In this role you will play a crucial part in the growth ambitions of our organisation. This role is within the Marketing & Business Development department, which together have a large contribution towards the growth and positioning of the bank in NL.
For this role we are looking for someone who is creative, strategic, organised, ambitious, and thrives in a dynamic, but highly regulated, environment.
A day in the life of the Lead Marketing and Communications
Your day starts bright and early with a steaming cup of coffee in one hand and your game plan in the other. First stop: reviewing the marketing dashboard, ensuring all campaigns are running smoothly, and identifying areas to tweak for even better performance. Your creativity is already fired up for the day!
🎯 Morning Strategy & Collaboration: You kick things off with a team meeting where the energy is buzzing. Ideas are bouncing around the room for upcoming campaigns across Mortgages and Savings. You share strategic insights, sprinkle in inspiration, and steer the team toward innovative solutions. Everyone leaves the meeting motivated and ready to roll.
Next, it's time to collaborate with the Head of Marketing & Business Development on the next big initiative. Whether it’s launching a bold new campaign or enhancing the bank’s brand positioning, you’re always thinking one step ahead.
📱 Mid-Morning Digital Magic: The next website update is discussed, guided by insights from the digital marketeer. You brainstorm SEO enhancements and review analytics for the social media ads. With your leadership, the LinkedIn plan is looking sharp—you’re all set to wow followers and boost engagement.
🍴 Lunch Break Recharge: A quick lunch break with colleagues is the perfect opportunity to bounce around ideas for the new Employer Branding strategy. Who knew a conversation about sandwiches could lead to a brainstorming session on attracting top talent?
💡 Afternoon Creativity Meets Execution: The post-lunch hours are your power zone. You dive into campaign material, ensuring it’s on-brand, visually striking, and also important, compliant with regulations. Together with the compliance team you’ve made this a smooth and collaborative process.
You also coach a member of your team on their career development plan, blending feedback and encouragement with actionable advice. Watching your colleagues grow is one of the best parts of your role.
🌟 Wrap-Up Wins: Before the day ends, you tackle internal communications—supporting another department with their messaging plan and brainstorming ways to inspire the entire company. A few last checks on the marketing budget, and everything is looking aligned and ready for tomorrow’s challenges.
As you pack up for the day, you reflect on the blend of creativity, strategy, and collaboration that makes this job so exciting.
The team
The team currently exists of Marketing & Communication specialists who cooperate closely on various topics, but each have their own focus area, eg. customer communications, internal communications, or campaign management. Next to that we have a Digital Marketeer focussing on our online marketing activities and website development. Considering the growth ambitions the team is likely to grow further in the coming years.
Your accountabilities
- To develop and execute the marketing plan to reach strategic organisational goals within the marketing budget. You will ensure the marketing budget is spent efficiently, undertaking post-campaign analysis to gain insights for optimisation and understanding the results of the marketing plan.
- Effective marketing and communications planning and management for the whole marketing team, ensuring key strategic goals and deadlines are met.
- Lead and manage a high performing team, developing colleagues through stretching performance objectives, feedback, and coaching. Responsible for personal development plans, recruitment, planning and day-to-day management of tasks and responsibilities.
- Act as a source of professional expertise to shape and deliver marketing initiatives.
- Develop and deliver marketing initiatives based on customer and market insights, considering the wider business and regulatory context.
- Responsible for adequate brand management and high quality of marketing communications. You will work closely with the compliance department to ensure all marketing material is on-brand, compliant and effective.
- Ensure that website development is aligned with objectives and key results and support the demand for a high level of customer focus.
- Managing digital marketing including understanding and utilising Google Analytics, external digital campaigns, social media advertising, SEO, email marketing and digital development projects undertaken by external agencies. You will also manage Lloyds Bank NL’s LinkedIn, and potentially other socials, creating a content management plan with the Team, and ensuring compliance, engagement, and growth across all platforms.
- Responsible for internal communications and supporting other functions within the organisation in planning and creating internal communications.
- Develop and deliver our Employer Branding strategy in close cooperation with the HR team to ensure the bank is positioned as a desirable place to work, attracting, engaging, and retaining top talent.
- Stakeholder engagement working with in – and external partners to secure marketing opportunities and be aware of opportunities to the target market.
You recognize yourself in this profile
Capabilities and skills
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Experienced in managing a Marketing Communciations Team, providing regular feedback, helping with development, and training, be involved with recruitment when needed, and ensuring that collectively the marketing plan is completed to a high standard.
- You are a self-starter and take the initiative to meet the strategic goals and involve your team. You will be an integral part of the Markteign & Business development department helping with the exciting growth plans for the business and be expected to drive initiatives independently.
- You will be expected to effectively manage many different tasks, initatives, and people simultaneously.
- You are resultdriven. You monitor the results of marketing campaigns to analyse effectiveness and optimise future campaigns as a result. You will be utilising the marketing budget to get the best results possible using the resources you have.
- You must have excellent written and verbal communication skills, being aware of your target audience and being able to tailor your communications accordingly. You are a Dutch native speaker and a professional … level of the English language.
- You are strategic and think ahead. You understand the business strategy and create plans accordingly to achieve it. You anticipate trends and proactively adapt strategies when necessary.
Qualifications
Experience and Knowledge
- Proven experience in marketing communications roles (ideally a minimum of 5 -10 years).
- Strong management and organisational skills. Proven experience as a team lead.
- Excellent written and verbal communication skills.
- Experience working within banking/ financial services would be beneficial but not required
Some highlights of our benefits for you!
- 13th month salary, either paid monthly or once a year in December
- 30 days PTO (or 240 hours) per year (based on fulltime employment)
- Non-contributory pension scheme
- Flexible working; you can schedule your work hours to meet your personal needs
Your recruitment process
Apply to our vacancies by sending your CV and motivation letter to stanley.waccary@lloydsbank.nl, or use the application form on our website. After receiving your application, we'll review it and share a reply as soon as possible.
Your first chat with us will take place either online or at our Amsterdam office. The goal of this chat is get to know each other, and see if there's a match with the team, the organisation and the open position.
We're excited to have you meet additional collagues. The chat will take place either online or at our Amsterdam office, during which we'll dive deeper into the requirements of the position and the team you'll be joining.
Congratulations! We're happy to have you as our newest addition to the team. Do you feel the same way? Then you'll receive our offer by email. For most roles, a screening is part of the process. This will take place after accepting the offer.
About Lloyds Bank
Lloyds Bank GmbH is part of Lloyds Banking Group, a financial institution with a large clientele in the UK and other parts of the world. Together with our office in Berlin, we form Lloyds Bank GmbH with its headquarters in Amsterdam and we have over 500 colleagues.
We aim to lead by example in the bold decisions we make as a business, from where and how we invest, to the products and services we offer, and of course the workplace we create. We will search for new ways to work with people, communities and businesses, to always evolve with their needs. And we will never stop innovating to make sustainable, ethical choices easy and rewarding.
At Lloyds Bank GmbH we play an important part in peoples’ lives, by the products we offer, and also how we operate. We finance your mortgage, keep your savings secure and also provide you with a personal loan if you need this. In Amsterdam we do this with an enthusiastic team of approximately 200 colleagues from different nationalities, and with an engagement score of 93%, colleagues find us a real ‘Great Place to Work’!
With our grand ambitions, we are looking for new colleagues who will bring fresh ideas to help us grow!
Are you ready to join our journey?
Have we made you curious, and are you ready to join the team? Please introduce yourself to us in the best way possible and send this to: stanley.waccary@lloydsbank.nl, or use the application form on our website. A screening is part of the process.
We hope to meet you soon!
Acquisition to this vacancy is not appreciated.